Golden Adwords PPC Keywords - Lesson
Tuesday, June 23, 2009
Did you know that 20% of your keywords accounts for %80 of your affiliate sales? So what makes these keywords different and why is it so important to find and capitalize on these keywords in 3 different ways?
Easy - INCREASE in ROI
So how do we do this?
Ok, here's the thing, while everyone is running around trying to build massive keyword lists, it's just not needed.
"But Eric, what about the long tail?" The long tail keywords are great, but only if they convert into sales or opt-ins which then convert into sales right? Otherwise, they're just a big waste of your time and money.
The first thing to do is find keywords that are more likely to be buyer keywords, relevant keywords actively being searched when a buyer is looking for something specific.
By using an easy keyword level tracking tool, and a few good spy and research tools this becomes relatively easy. Next is getting rid of all the losing keywords that do nothing for you and increasing your ad spend on the winning keywords.
Once you start having some known converting keywords in your arsenal you then want to push these keywords to the MAX by targeting the organic rankings for these keywords by using placement targeting and by using the content network to get much cheaper clicks.
But you also want to be holding the top search spots as well, by keeping your ads, keywords, and landing pages super relevant, come out firing with high CPC and then slowly drop your bids while maintaining a high CTR the life of the campaign.
This way you'll be able to keep the top 1-3 spots...the best money spots no matter what you've heard and you'll be paying less while making more...
The beauty of it...Simple but smart structuring is all it takes and I can show you exactly how to do it...
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